Online Marketing Strategy

Blackaddie House Hotel – Sanquhar, UK

Online Marketing Strategy For A Country House Hotel and more for Blackaddie House Hotel…

Blackaddie House Hotel is a historic building dating back to 1540. It is located in a tranquil and secluded location in Sanquhar in the heart of Dumfries and Galloway, and provides accommodation alongside quality dining.

Blackaddie hired Blinkered to create a marketing strategy which focused on improving the existing website, improving the ranking of the website in search results and to make further marketing proposals to increase accommodation and dining bookings.

What Our Client Says

“I have already recommended Blinkered to others for their professionalism and detailed and measured approach, and I expect to continue to work with them on my own website going forward.”

Ian McAndrew, Owner
Blackaddie Hotel

Marketing Strategy

Blinkered created a detailed marketing strategy for Blackaddie with clear, actionable recommendations, including:

  • Identifying website improvements to emphasise the unique selling points of the venue, to build credibility and increase content to help improve search engine rankings 
  • Introducing an online booking system for accommodation and dinner 
  • Definition of special incentives to attract new customers  Advice on working with 3rd party websites such as booking.com, wedding planners and other online agents 
  • Setting up Google Adwords Campaigns 
  • Using Social Media marketing and email marketing 
  • Advice on Public Relations activities 
  • Entering competitions for further Hospitality /Food & Beverage awards

What Our Client Says

“Blinkered are a helpful, caring team who offer a friendly service that is down to earth and professional too. They carried out all the agreed tasks at minimal cost.”

Ian McAndrew, Owner
Blackaddie Hotel

SUMMARY…

Blinkered developed a customised, implementable marketing strategy to help Blackaddie House Hotel strengthened its online presence and generate more bookings.

“We’ve made good progress with the website and are now looking forward to tackling some of the other recommendations” says Ian.