Marketing Strategy

CONSUMERS ONLY PURCHASE FROM CREDIBLE COMPANIES –
THOSE WITH A PROFESSIONAL WEBSITE, POSITIVE CUSTOMER REVIEWS, AND GOOD SOCIAL MEDIA PRESENCE.

The Intro

Marketing Strategy

Following a multi-channel online marketing strategy is, without doubt, the best way to increase lead generation and conversions.

If you want a customised online marketing strategy which:

  • Identifies the best marketing channels for your business
  • Examines what your competitors are doing
  • Increases awareness of your brand
  • Generates more leads
  • Boosts sales

then it’s time to talk to us.

What Blinkered Can Do For You

  • Brand Analysis

    We will analyse the strength of your brand in the online marketing place

  • Website Review

    We will critique your existing website and identify areas for improvement

  • Marketing Strategy Review

    We will evaluate your existing marketing strategy to determine what works and what doesn’t

  • Competitor Review

    We will research your competitors and determine the strength of their online presence

  • Identify Best Channels

    Our strategy will explain how best to use multi channel online marketing to achieve your aims

  • Simple Solutions

    We will make easy to implement solutions to match your budget and resources

  • Supplementary Advice

    We will also offer advice on supplementary non-online marketing activities (PR, exhibitions etc)

  • Rationale

    We will provide clear rationale for the recommendations made throughout the marketing strategy

Client Examples

Springkell

Springkell is a beautiful, family-run mansion in Eaglesfield, Dumfries and Galloway, available for exclusive private hire for weddings, parties, tasteful Stag & Hen weekends, and corporate events. At the heart of the business is owner James Johnson-Ferguson who oversees day-today operations and ensures his team ‘goes the extra mile’ to ensure customers’ expectations are always met.

James asked Blinkered to review Springkell’s marketing strategy to provide direction regarding marketing spend and to help grow the business.

“Blinkered is completely business centric with an ability to see through the various options to the option that works best. They have directed us to focus our marketing spend where it makes most difference.”

James Johnson-Ferguson, Springkell Owner

blinkered step-count-challenge

Step Count Challenge

The Step Count Challenge is an initiative run by Paths for All, a Scottish Government funded organisation delivering projects across Scotland to promote active lifestyles. The Step Count Challenge is a workplace walking challenge, designed to get teams of colleagues to walk more, to become healthier and to promote team spirit in the workplace.

The majority of previous participants were from all areas including third and private sectors. The aim was to increase participation through large companies investing in larger numbers of teams in the challenge. Having worked with a previous agency which had not produced the desired outcome, Blinkered was approached to create a communications and marketing strategy.

“Blinkered provided a thorough, focused, nononsense approach that was delivered on time and fully met our expectations. We were very happy with the support and advice we received.”

Carl Greenwood, Development Officer