Search Engine Optimisation

SEO AND CONTENT MARKETING GO HAND IN HAND. SEO REQUIRES GOOD CONTENT.
CONTENT NEEDS TO BE IMPLEMENTED USING SEO TECHNIQUES FOR SUCCESS.

The Intro

Search Engine Optimisation

You need great Search Engine Optimisation (SEO) to ensure your website ranks well in search engine results.

The very best website SEO combines technical know-how and exceptional content marketing. If you want your website found by prospective clients in searches, we can:

  • Determine how well your website currently ranks
  • Investigate what your competitors are doing
  • Analyse the on page SEO of your website
  • Create a content marketing strategy to boost engagement and inbound links

If you want your website to rank well in the search engine results, it’s time to talk to talk to us.

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What Blinkered Can Do For You

  • Online Search Results

    We will carry out online searches to determine exactly where your website ranks in the results.

  • Authority

    We will assess the authority of your website – looking at its ranking, inbound links and engagement.

  • Competitor Analysis

    We will investigate your closest competitors and determine what SEO approaches they are using.

  • Web Page Descriptions

    We will access your website to review your page titles, descriptions, headers and image Alt Tags.

  • Content

    We will undertake keyword research to identify the best keywords you should be using. We’ll review the quality and freshness of your existing content. 

  • SEO Strategy

    We will advise you how to improve your web page descriptions and existing content. We will also advise on how best to share your content to increase inbound links and  boost your search result ranking.

  • Update Your Website

    We will update your website using keyword rich text in your titles, meta descriptions, headers and image Alt Tags, following best SEO practices.

  • Content Creation and Sharing

    We will create a variety of excellent quality and unique content, then share via the channels identified in your SEO  strategy.

Client Examples

Coastal Kippford

Kippford Holiday Park is a well-established venue offering nightly rental pitches for touring caravans and tents in addition to holiday rentals in static caravans and luxury lodges. The company also sells its luxury lodges (some freehold) and spacious caravans.

Kippford hired Blinkered to undertake a review of its online marketing activity and produce a recommendations report to enable the business to move to a new phase – focusing on sales of the luxury accommodation and running down the nightly touring and rentals.

“Blinkered is a professional company that takes time to understand its clients’ needs. Founder Kevin was the main point of contact during the project – we were not passed to less experienced staff once the contract was sealed.”

Pam Slater, Sales & Marketing Manager, Kippford Holiday Park

Read The Case Study

The Preservation Company

The Preservation Company is based in Fife and boasts over 100 years of combined experience and skill treating condensation, rising damp, penetrating damp and rot in commercial and residential properties.

However the company’s professional image was let down by a static website which they were unable to update or change without contacting the web company that created it. They were also not using social media to promote their services and their overall digital marketing strategy needed an overhaul.

“Blinkered have given us a modern, attractive website that is easy to use by our clients and manipulate by us, and make certain it always maintains a fresh and personal feel. They have also worked hard on our SEO, which we felt was crucial. We are now encouraged by the initial responses coming through as a direct result.”

Gail Grindley, PA to Managing Director, The Preservation Company

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