Modern Website Design and Marketing Strategy Case Study
The Preservation Company – St Andrews, UK
The Preservation Company – St Andrews, UK
The Preservation Company is based in Fife and boasts over 100 years of combined experience and skill treating condensation, rising damp, penetrating damp and rot in commercial and residential properties.
However the company’s professional image was let down by a static website which they were unable to update or change without contacting the web company that created it. They were also not using social media to promote their services and their overall digital marketing strategy needed an overhaul.
“Blinkered have given us a modern, attractive website that is easy to use by our clients and manipulate by us, and make certain it always maintains a fresh and personal feel. They have also worked hard on our SEO, which we felt was crucial. We are now encouraged by the initial responses coming through as a direct result.”
Gail Grindley, PA to Managing Director
The Preservation Company
Blinkered designed a brand new website for The Preservation Company with plenty of relevant content and clear, concise answers to clients’ questions. A profile for the company was launched on a selected social media channel, which will be regularly refreshed with timely and pertinent information about the services on offer.
The strategy continues with a regular stream of articles to be featured on their website. Blinkered also writes and distributes monthly e-newsletters to existing and potential clients each month and will soon begin to build upon The Preservation Company’s existing bank of case studies and testimonials.
“Kevin is open and transparent with regards to his marketing proposals and is always willing to advise, but more importantly to listen to what is important to his client and tailor his solutions accordingly.”
Gail Grindley, PA to Managing Director
The Preservation Company
The internet never stops and sometimes the pressure to post timely blogs and maintain an upto-date marketing profile is simply too much for busy companies, leaving their websites stagnant and their online presence sluggish.
The Preservation Company is now free to leave the time-consuming marketing tasks to Blinkered and can continue with what they do best: the preservation of buildings across Scotland.