Springkell – Dumfries and Galloway, UK
Springkell is a beautiful, family-run mansion in Eaglesfield, Dumfries and Galloway, available for exclusive private hire for weddings, parties, tasteful Stag & Hen weekends, and corporate events. At the heart of the business is owner James Johnson-Ferguson who oversees day-today operations and ensures his team ‘goes the extra mile’ to ensure customers’ expectations are always met.
James asked Blinkered to review Springkell’s marketing strategy to provide direction regarding marketing spend and to help grow the business.
“Blinkered is completely business centric with an ability to see through the various options to the option that works best. They have directed us to focus our marketing spend where it makes most difference.”
James Johnson-Ferguson,
Springkell Owner
The tailor-made marketing strategy created by Blinkered started at the basics – identifying the Unique Selling Points of Springkell and then establishing key messages to use to communicate these to the customers. The existing strategy strongly promoted the venue for weddings but had less focus on other potential target groups: corporate (meeting facilities / team building / incentive travel), stag & hen parties, general parties and group gatherings.
Blinkered were able to outline concrete actions to improve marketing of the venue which included:
The final marketing strategy for Springkell consisted of number of easy to follow recommendations to enable Springkell to grow the business successfully.
“Blinkered will help you to be more profitable as they have done for us. As far as I am concerned, I can sum up Blinkered in two words: Infinity ROI!”
James Johnson-Ferguson,
Springkell Owner
Blinkered provided a detailed, customised Marketing Strategy which provided clearer direction for growing the online business.
“Blinkered has a friendly professional approach and provides the necessary advice. We will certainly be following up on some of the suggestions.” says Angus.
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