Step Count Challenge – Clackmannanshire, UK
The Step Count Challenge is an initiative run by Paths for All, a Scottish Government funded organisation delivering projects across Scotland to promote active lifestyles. The Step Count Challenge is a workplace walking challenge, designed to get teams of colleagues to walk more, to become healthier and to promote team spirit in the workplace.
The majority of previous participants were from all areas including third and private sectors. The aim was to increase participation through large companies investing in larger numbers of teams in the challenge. Having worked with a previous agency which had not produced the desired outcome, Blinkered was approached to create a communications and marketing strategy.
“Blinkered provided a thorough, focused, nononsense approach that was delivered on time and fully met our expectations. We were very happy with the support and advice we received.”
Carl Greenwood,
Development Officer
To assess the marketing opportunities for the Step Count Challenge, Blinkered went back to basics, identifying the benefits of the challenge to the target market. Appreciating that sometimes ‘helping oneself’ isn’t motivation enough, Blinkered recommended that the Step Count Challenge has a strong emphasis on simultaneously raising money for third party charities.
Blinkered then went on to identify concrete actions to improve marketing of the event, including:
The final communications and marketing strategy detailed the research and rationale for all of the
recommendations made within it.
“We now have a better understanding of the way forward. We’ve produced a SMART application plan based on the recommendations in the report, and have started implementing improvements.”
Carl Greenwood,
Development Officer
Blinkered provided a detailed, customised Communications and Marketing strategy for Paths for All, building on the marketing activities undertaken to date and making clear, concise and achievable recommendations for the future.
“Professional, straight forward, on-time, thorough and knowledgeable – that’s how I would describe Blinkered,” says Carl.
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