Galloway Cycling Holidays – Dumfries and Galloway, UK
Galloway Cycling Holidays is part of the Galloway Holidays company which offers a wide range of cycling/activity /walking programmes for groups. As a tour operator the company also arranges accommodation and local transport, and provides advice on local attractions and eateries. Robin Hogg has run the business for many years with a personal touch which clients love.
With the advent of more cycling tour companies, Robin asked Blinkered for advice on improving Galloway Cycling Holiday’s digital marketing strategy and gaining more direct business from abroad, particularly from European countries.
“The initial discussions, together with agreed cost, convinced me Blinkered was ‘on the same page’. And the final marketing strategy report demonstrated a thorough understanding of my business and its international issues.”
Robin Hogg, Owner
Galloway Holidays
Blinkered undertook a thorough review of the online marketing activities of Galloway
Holidays and its competitors, with regard to website design and ease of use, search engine
rankings and social media marketing. A plan of action was created which covered:
Further recommendations were made regarding:
The final marketing strategy for Galloway Holidays provided a list of implementable
marketing activities to help drive more customers to the business.
“Blinkered offers a personalised and tailored service to get to the heart of the requirements of the customer. Kevin provided value for money with the review provided quickly.”
Robin Hogg, Owner
Galloway Holidays
Blinkered provided a detailed, bespoke Marketing strategy for Galloway Cycling Holidays covering both digital and other marketing approaches, with the focus on lead generation and increasing direct bookings from abroad.
“I will have no hesitation in using the digital marketing skills of Blinkered to help my business develop in the future.” says Robin
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