SEO Glasgow Specialists To Boost Your Website Ranking

If you’re looking for SEO Glasgow specialists to give your website the online boost it so rightly deserves, it can be difficult to know which company to choose.  Many digital marketing companies profess to be SEO (search engine optimisation) experts, but if you’re not really clear what SEO is, how can you choose the best one?

Read our short guide below which gives a brief overview of what SEO is, and how to identify the best SEO Glasgow specialists to meet your needs.

1. What is SEO?

When someone searches for a particular thing online using a search engine such as Google, Bing or Yahoo, the search engines will list the websites they believe are the best match to the person’s search term.  The better the perceived match, the higher the website will appear in the search engine results page (SERP).

 2. Why is SEO Important?

There’s a saying –  “The best place to hide a dead body is page 2 of Google search results.”

Which simply means, if your website result is not getting listed on page 1 of the search results, it has a far lower chance of being clicked on ie. website traffic will be disappointing low.

 3. What’s The Difference Between On Page SEO and Off Page SEO?

Any SEO Glasgow specialist will be able to clarify this easily for you.  In summary:

3.1 On-page SEO – this takes place within the pages of the website. Put simply, it flags to the search engine exactly what each page is about, so the search engine can easily determine if it matches the searcher’s query.

3.2 Off-page SEO – even with good on-page SEO, there are other techniques which need to be used to help improve your website ranking – after all there are millions of websites for the search engines to choose from.

A simple definition from Neil Patel is:

“Off-page SEO simply tells Google what others think about your site.”

The more that people like and share your content, the more other websites link back to yours, the more the search engines see your website as “valuable”, well thought of and deserving of ranking highly.

4. How Do I Choose Good SEO Glasgow Specialists?

The trick is to understand more about the principles of SEO so that you don’t get overwhelmed by technical talk when trying to decide on which SEO Glasgow experts to hire.

On page SEO techniques are logical and simple to implement.  A good SEO company will make proposals such as:

• identify the keywords you should rank for
• modify web page URLs, SEO title and metadescriptions to include your keywords
• ensure images have the keywords in the file name and alt text
• ensure your content and H1, H2 headers include your keywords
• include internal and outbound links to reputable sites
• ensure website loading speed is fast

For more details about on page SEO techniques read this article.

Off page SEO techniques: these are all about getting your website recognised and valued externally.  A good SEO Glasgow company will make suggestions such as:

• using social media to the max – sharing new blogs, images, infographics and videos regularly with the aim of getting more engagement from your followers
• issuing press releases to online publications, with the aim of getting a write up and a link back to your website
• writing guest blogs for reputable websites, with an author bio and link back to your site
• submitting your website to reputable directories (be careful here as some low quality directories are frowned upon by the search engines as they are seen as being used purely improve rankings)
• encouraging people to leave reviews about your business on major review sites

There are many tactics to improve off-page SEO – this comprehensive article provides more details.

In conclusion, if you have a least some rudimental understanding of what on page SEO and off page SEO are all about, you will be better prepared to discuss your requirements with the SEO Glasgow specialists you get into discussion with.  And that will help you choose the best company to get your website ranking well!

We have plenty of experience in SEO and digital marketing in general.  Visit our case studies to see examples of our work, or contact us for a no-obligation chat.