Marketing Strategy and Website Creation Case Study

Mabie Farm Park – Dumfries, UK

Market Research, Strategy plan, Website, Content Creation, Brochures and more for Mabie Farm Park…

Mabie Farm Park, set in 77 hectares of beautiful countryside just outside Dumfries, offers families a great day out. The farm boasts a range of animals to admire, donkey rides, the ‘cho choo’ express, quad bikes, a pets corner and a soft play activity centre for the youngest of visitors. Come rain or shine, the whole family is guaranteed to have a ball. To make more effective use of their advertising spend, Mabie Farm Park asked Blinkered to develop a marketing strategy which would increase both awareness of the farm and the number of visitors.

What Our Client Says

“We would tell other businesses to work with Blinkered as they will receive good one-to-one service with someone who is knowledgeable in all aspects of online marketing. Kevin will come up with good ideas and help you put your own ideas into action. Blinkered are very helpful and very smart”.

Darrin,
Mabie Farm Park

Modern Website and Engaging Social Media

“We were spending a fortune on advertising but wanted to harness the potential of social media. More importantly we wanted a new website which would be a fun place and encourage people to visit us,” says Darrin.

The marketing strategy created by Blinkered provided Mabie Farm Park with a step-by-step detailed action plan of how to build brand awareness and strengthen relationships with customers. Pivotal to the business is the new responsive website which depicts the fun that can be had at the park, in addition to being easy to navigate. The online booking system offers customers the ease of pre-booking their visit and is a feature expected by many people nowadays. Blinkered rebranded Mabie Farm Park’s social media pages and advised on how to attract new fans and engage with existing ones by sharing up-to-date social media tips. Blinkered also provided a host of new ideas for events and activities that would make the venue even more attractive and which could also be promoted online.

What Our Client Says

“We have found Blinkered very reasonably priced and rate the help we received as top-of-therange. We hope to use Blinkered to keep things up-to-date in the coming months and years.”

Darrin,
Mabie Farm Park

SUMMARY…

Blinkered provided a detailed, customised Marketing and Communications strategy for Mabie Farm Park which has already resulted in an increase in social media follower engagement. Customers are now using the online booking system which can be seen on
the new website: http://www.mabiefarmpark.co.uk

“Our online business now looks much more professional and up-to-date.” says Darrin.