Marketing Strategy Case Study
Brandecosse – Galloway, UK
Brandecosse – Galloway, UK
Brandecosse is a family run business based in the hills of Galloway, Scotland. It supplies hand crafted, country leather boots for ladies and gentlemen. The company website was set up 7 years ago and had become outdated. In addition it wasn’t ranking highly in website searches.
Brandecosse met with Blinkered to discuss how to improve their website and to make it easier for customers to find it on the internet.
“We found great comfort from Kevin’s approach and his honesty – he was clear about timescales for improvements and exactly what the costs would be. We get emails daily from companies offering a quick fix for our website, but luckily for us, we were recommended to talk to
Blinkered.”
Jane Trueman,
Brandecosse
“We were looking for an affordable option to get our website up to speed. But Kevin made us realise the importance of other digital marketing options such as using Facebook.”
Blinkered met with Brandecosse to give advice on the company’s current marketing strategy and to offer a range of options for improvement. Blinkered provided guidance on how to improve the website, such as keeping it fresh with updated content – important for both customers and search engine optimisation. Blinkered also recommended a social media presence on Facebook and Twitter – great ways to engage with existing customers, attract new ones and drive traffic to the website – by posting great content, running competitions and adverts. To further improve Brandecosse’s presence on the internet, Blinkered recommended running Google Adwords campaigns
The one-to-one meeting was a great opportunity for Brandecosse to ask everything they needed to know about digital marketing to determine how the options could fit in with their business strategy
“Kevin has continued to be supportive as we made the recommended changes, and as we expand our digital marketing efforts, we will be using Blinkered – Kevin is definitely our guy!”
Jane Trueman,
Brandecosse
Blinkered provided detailed advice to Brandecosse on how to improve their digital marketing approach. The website has now been modified and Jane is running entertaining and informative Facebook and Twitter accounts whose fan numbers are on the up.
www.brandecosse.com
“Professional, friendly, informative, honest – that’s Blinkered!” Jane Trueman