It’s no secret that smart phone and tablet use is on the rise. It’s also no secret that users are turning to these devices rather than their computers to shop, search and connect with businesses for the things they want. Over 75% of the population in the UK has some kind of mobile device. This number is expected to increase dramatically over the next year, making mobile advertising an easy and important part of every business marketing budget.
Think about it for a second. The average mobile device user typically has his/her cell phone or tablet within reach at all times. It has become second nature to turn to it for just about everything: while in a store shopping, seeking directions, contacting friends and family – the possibilities are endless. Smart phones and tablets have become a necessity in everyday life for most people.
This gives businesses a huge potential for advertising. Mobile advertising is growing rapidly, surpassing even online advertising with a 266% growth last year. Studies show that consumers are using their smart phones and tablets increasingly to make online purchases, preferring the convenience of shopping anywhere at any time. Because of this trend, businesses have begun to realise that online advertising isn’t as effective as it once was and are turning to short, quick ads sent via mobile to reach many people at once. What’s more, it is estimated that 74% of mobile device users will purchase something because of information they received on these devices.
There are many ways mobile advertising can help a business reach its customers. It doesn’t have to be all about sales. For instance, a dance studio might have new classes beginning the following month. With a database full of valuable contacts at its fingertips, the owner can notify all of its customers instantly of the upcoming class schedules. In the same manner, the dance studio might let its customers know of any special deals they are offering. Mobile advertising is all about reaching the largest targeted group of people in the fastest way possible to deliver key information.
Mobile advertising opens the gates for better communication and more satisfied customers. People will trust and return to a company that they feel is offering good deals and is keeping them informed of those deals on a regular basis. Mobile advertising makes it easy for businesses to do this quickly.
Whether your business is selling products or services, mobile advertising can help your company build better relationships with your customers by keeping them updated on current information and deals. Mobile advertising makes it easy for customers to return repeatedly to buy the things they want, any time they want.
