The Blinkered team believe in providing the best advice possible.
Every Friday we will be reviewing a tool that makes our lives a whole lot easier. You can learn from our experiences and we hope it will help you decide whether this is something which would benefit your business.
Today’s Favourite Tool is SimilarWeb. This is a tool which enables you to analyse any website or app and compare it to other competitors.
The Best Things About SimilarWeb
1. It’s So Easy to Use
Simply type the URL of the website you’re interested in at the top left of the page, and the system will generate a mass on information. No need to sign up, no need to share credit card details.
2. It Provides So Much Useful Information
Let’s take a peek at Hubspot as an example.
a) Straight away we can see how the website ranks globally, in its own country and within its category.
b) then scroll down to see the estimated monthly visits to the website
c) Interested in knowing where the traffic comes from? Look at the referring sites data
d) How is social media driving traffic to the website?
e) What are similar sites to Hubspot? SimilarWeb has all the answers.
The platform also provides detailed information on:
- Traffic by countries
- Traffic sources – eg. direct, referral, search, social, mail, display advertising
- Keywords – organic and paid
- Display advertising
- Audience interests
- Related mobile apps
And all of this with the free version!
If you’re interested in seeing how your website is performing, and comparing it to those of your competitors then SimilarWeb is a very powerful and useful tool.
You can upgrade to a professional account which will unlock even more data – they call it the ‘Ultimate Market Intelligence Platform’.
We love it – so will you. Check it out for yourself at http://www.similarweb.com/ and let us know what you think.
