It’s a sure bet that some of your competitors are already using promotional videos to market their company: they’ve already figured out the power of promotional videos to find new leads and generate new sales.

But of course they’re not going to share this information with you – they have their eye on the ball and want to get ahead of the game.

Luckily we’re here to spill the beans.  These are the big reasons why every business should be using promotional videos to market their company:

1. Videos are Taking Over the Internet

It has been estimated that by 2017, 69% of all consumer internet traffic will be in video format.  Consumers love videos and this kind of statistic suggests many people prefer to watch videos than trawl through websites.  If that’s not incentive enough to get on to the video marketing bandwagon, we don’t know what is.

2. Videos Make Life Easy

Without having to read a word, a video viewer knows exactly what your company can offer them in less than 3 minutes viewing time.  Now that’s easy viewing.

3. Videos Lead to Real Engagement

When someone watches a promotional video, the visual imagery speaks loudly.  Depending on your business, viewers will immediately be impressed by the imposing clubhouse / breathtaking scenery /enviable interiors / mouth-watering meals / beautiful location / extensive facilities.

This type of immersive footage – where the images deeply involve their senses – helps them to imagine themselves taking advantage of all you have to offer.

4. Videos Increase Brand Awareness

Not only can promotional videos showcase your facilities, but they can boost brand awareness. A professional video should have a few seconds intro to clearly show your logo and company name.  Better still a clever animated intro will be even more memorable for all the right reasons.

5. Videos Are Highly Shareable

You don’t have to simply pop your promotional video on your website – you can share it everywhere!  On YouTube and other social media channels; you can include the link in your next e-newsletter to you contact list. And of course you can use it as a sales pitch when face-to-face with clients and business partners, show it at your venue and give it the exposure it deserves.

In conclusion, savvy businesses are those who are already using promotional videos. They may have opted for interior videos, filming on land or even aerial videos shot with professional UAV drones. If you want to get ahead of the competition, it’s time to get a promotional video of your own – one which ‘talks’ to your customers visually, succinctly, effectively, and has them wanting to know more.