Kippford Holiday Park – Dumfries and Galloway, UK
Kippford Holiday Park is a well-established venue offering nightly rental pitches for touring caravans and tents in addition to holiday rentals in static caravans and luxury lodges. The company also sells its luxury lodges (some freehold) and spacious caravans.
Kippford hired Blinkered to undertake a review of its online marketing activity and produce a recommendations report to enable the business to move to a new phase – focusing on sales of the luxury accommodation and running down the nightly touring and rentals.
“Blinkered is a professional company that takes time to understand its clients’ needs. Founder Kevin was the main point of contact during the project – we were not passed to less experienced staff once the contract was sealed.”
Pam Slater, Sales & Marketing Manager
Kippford Holiday Park
Kippford Holiday Homes is well known for its rental accommodation and touring caravan pitches. However the marketing strategy needed to focus on increasing sales of luxury lodges and caravans – basically repositioning the company within the market place.
Blinkered made recommendations on how to strengthen the brand and to ensure that the key messages revolved around property sales. The bespoke report then detailed how to
The final marketing strategy for Kippford Holiday Homes consisted of number of easy to follow recommendations to generate more leads, bookings and sales with a focus on property sales.
“The quotes provided by Blinkered are competitive and offer good value for money given the level of customer service provided by Kevin, not forgetting his expertise.”
Pam Slater, Sales & Marketing Manager
Kippford Holiday Park
Blinkered provided a detailed, customised Marketing Strategy for Kippford Holiday Homes which has benefited the company. They are looking forward to continue the working relationship on a range of marketing projects.
“Blinkered provide independent, professional advice, honesty and great customer service with regular communication,” says Pam.
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