Marketing Strategy Case Study
Demijohn – Dumfries and Galloway, UK
Demijohn – Dumfries and Galloway, UK
Demijohn was launched in 2004 in Edinburgh and is Scotland’s first Liquid Deli selling a remarkable collection of predominantly British products including liqueurs, whiskies, wines, spirits, olive oils and vinegars. There are Demijohn shops in Edinburgh, Glasgow, York and Oxford, there is a thriving international mail order business, and a growing wholesale distribution of products throughout the UK.
The company invested in its online presence with a new website (launched 2013) and hired Blinkered to make recommendations to grow the existing ecommerce business.
“If you have reached a point where you need a fresh pair of eyes to look at your current online performance and approach it would be worth giving Blinkered a call.”
Angus Ferguson, Managing Director
Demijohn
“Blinkered provided an independent review of our current online activities and highlighted areas that could assist in better marketing our website.”
Angus Ferguson, Managing Director
Demijohn
Blinkered provided a detailed, customised Marketing Strategy which provided clearer direction for growing the online business.
“Blinkered has a friendly professional approach and provides the necessary advice. We will certainly be following up on some of the suggestions,” says Angus.