Demijohn – Dumfries and Galloway, UK
Demijohn was launched in 2004 in Edinburgh and is Scotland’s first Liquid Deli selling a remarkable collection of predominantly British products including liqueurs, whiskies, wines, spirits, olive oils and vinegars. There are Demijohn shops in Edinburgh, Glasgow, York and Oxford, there is a thriving international mail order business, and a growing wholesale distribution of products throughout the UK.
The company invested in its online presence with a new website (launched 2013) and hired Blinkered to make recommendations to grow the existing ecommerce business.
“If you have reached a point where you need a fresh pair of eyes to look at your current online performance and approach it would be worth giving Blinkered a call.”
Angus Ferguson, Managing Director
Demijohn
Demijohn is a successful company based on a strong brand, and with a very active and effective marketing and PR strategy.
Blinkered reviewed existing marketing activities, undertook a competitor review and made specific recommendations to help grow the eCommerce side of the business by improving the company’s online presence in the UK and in other English speaking countries:
“Blinkered provided an independent review of our current online activities and highlighted areas that could assist in better marketing our website.”
Angus Ferguson, Managing Director
Demijohn
Blinkered provided a detailed, customised Marketing Strategy which provided clearer direction for growing the online business.
“Blinkered has a friendly professional approach and provides the necessary advice. We will certainly be following up on some of the suggestions,” says Angus.
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