Marketing Strategy Case Study

Demijohn – Dumfries and Galloway, UK

Marketing Strategy to Grow the eCommerce Business for Demijohn…

Demijohn was launched in 2004 in Edinburgh and is Scotland’s first Liquid Deli selling a remarkable collection of predominantly British products including liqueurs, whiskies, wines, spirits, olive oils and vinegars. There are Demijohn shops in Edinburgh, Glasgow, York and Oxford, there is a thriving international mail order business, and a growing wholesale distribution of products throughout the UK.

The company invested in its online presence with a new website (launched 2013) and hired Blinkered to make recommendations to grow the existing ecommerce business.

What Our Client Says

“If you have reached a point where you need a fresh pair of eyes to look at your current online performance and approach it would be worth giving Blinkered a call.”

Angus Ferguson, Managing Director
Demijohn

Marketing Strategy to Grow The eCommerce Business

Demijohn is a successful company based on a strong brand, and with a very active and effective marketing and PR strategy.

Blinkered reviewed existing marketing activities, undertook a competitor review and made specific recommendations to help grow the eCommerce side of the business by improving the company’s online presence in the UK and in other English speaking countries:

Search engine results – identifying new keywords for the website/ Google Adwords
PR – increasing opportunities to improve brand awareness (pitch competitions to competition-specific websites; target bloggers in the food & beverage/wedding industries; identify PR opportunities in other English speaking countries)
Online advertising – to increase brand awareness and encourage people to sign up to the database
Social Media – expanding social media presence across additional platforms
Customer Testimonials – encouraging clients to leave reviews on Trip Advisor
Competitions/ Excellence Awards – entering relevant competitions to increase brand awareness

What Our Client Says

“Blinkered provided an independent review of our current online activities and highlighted areas that could assist in better marketing our website.”

Angus Ferguson, Managing Director
Demijohn

SUMMARY…

Blinkered provided a detailed, customised Marketing Strategy which provided clearer direction for growing the online business.

“Blinkered has a friendly professional approach and provides the necessary advice. We will certainly be following up on some of the suggestions,” says Angus.

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Marketing Strategy Case Study

Marketing Strategy to Grow the eCommerce Business for Demijohn…

What Our Client Says

Marketing Strategy to Grow The eCommerce Business

What Our Client Says

SUMMARY…

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