Marketing Strategy Case Study

Marketing Strategy to Grow The eCommerce Business

Demijohn is a successful company based on a strong brand, and with a very active and effective marketing and PR strategy.

Blinkered reviewed existing marketing activities, undertook a competitor review and made specific recommendations to help grow the eCommerce side of the business by improving the company’s online presence in the UK and in other English speaking countries:

• Search engine results – identifying new keywords for the website/ Google Adwords
• PR – increasing opportunities to improve brand awareness (pitch competitions to competition-specific websites; target bloggers in the food & beverage/wedding industries; identify PR opportunities in other English speaking countries)
• Online advertising – to increase brand awareness and encourage people to sign up to the database
• Social Media – expanding social media presence across additional platforms
• Customer Testimonials – encouraging clients to leave reviews on Trip Advisor
• Competitions/ Excellence Awards – entering relevant competitions to increase brand awareness