Dumfries Caledonian Hotel Case Study

Branding, Web Design, Brochure Design and Social Media Set Up

Blinkered created a new logo for the renamed hotel and defined the brand colour palette to be used on all visual materials. A bespoke website – http://www.dumfriescaledonian.com/ was created which incorporates rich imagery, strong messages about the unique selling points of the venue, and an online booking system.

Promotional brochures were created to increase awareness of the hotel as a venue for weddings and funeral receptions, and restaurant menus were designed. All designs were created in line with the brand colours and feature the new logo.

A fully branded Facebook page was created and as part of the relaunch of the hotel restaurant prior to father’s day, a number of eye-catching posts as well as Facebook paid adverts were created. This campaign resulted in an increase in diners by over 300% – something that far exceeded the owners’ expectations.

The hotel owners have stated ” We are happy customers and look forward to continuing our association with Blinkered on future projects as our companies continue to develop.”