Marketing Strategy – Case Study
Barum & Dewar – Specialists in the design, manufacture and supply of protective cases
Barum & Dewar – Specialists in the design, manufacture and supply of protective cases
Barum & Dewar specialise in the design, manufacture and supply of protective cases. Providing complete packaging solutions from foam inserts to bespoke transit containers to the defence, space and marine industries.
They were looking for a partner to assist with their online branding and marketing presence. A company they could partner with that would have their best interests at heart was one of the main considerations.
“Kevin is a very good mentor, he has an ability to speak in a language that non-marketing people understand.”, Emma Wilkinson
“The service we have received so far has been excellent and I look forward to our ongoing relationship building further. I view Kevin as the “go to” person.”
Emma Wilkinson
Business Development Manager
Barum & Dewar required a company with expertise in developing an understandable and implementable online marketing strategy for their business.
Being fairly new to the online marketing world, they required a partner who would get to know their existing business and how that operated, before examining the competition and marketplace in order to build an online marketing plan specific to their needs.
Managing Director, David Frame and Business Development Manager, Emma Wilkinson, reached out to Blinkered to discuss their needs and find out if there was a fit between the companies.
As an SME we do not have a dedicated marketing team, our team is very new to online marketing and marketing as a whole. From the very first conversation with Kevin @ Blinkered he took the time to understand what we were looking to achieve as a business and spent a lot of time and conversations prior to instruction to ensure we fully understood the task in hand. We did not feel under pressure by pushy sales tactics, Kevin was very open and honest and offered a consultative approach – which is what we needed. From the very first conversation, we were put at ease that no question is a silly question.”, Emma Wilkinson
“If you are looking for guidance, experience, knowledge and support in a consultative and honest way – we would recommend contacting Kevin and the team.”
Emma Wilkinson
Business Development Manager
Blinkered worked closely with Barum & Dewar to establish the company’s specific needs and start building their online marketing and action plan with the minimum of involvement from the B&D team given their already busy schedules.
“We are still in the very early stages of the campaign, however we are more further forward with understanding online marketing than we have ever been and feel fully supported by Blinkered. Kevin is in regular contact with us to make sure it is moving along as it needs to. Even though most of pending work is out of Blinkered’s control”, Emma Wilkinson