Millbank Parkland Venison – Dumfriesshire, UK
Millbank Parkland Venison is a venison farm breeding Scottish Fallow Deer. People are welcome to visit the farm and the farm shop, or purchase venison products online. The company also offers a luxury 4* self-catering cottage – Glenview Cottage – peacefully situated in its own woodland in the Dunscore Glen.
The owners of Millbank Farm requested marketing strategy assistance from Blinkered to focus on four areas: the Millbank Farm main website, creation of a new Glenview Holiday Cottage website, email marketing and social media use.
“Blinkered listened to our business needs and made a timely and realistic proposal containing advice based on our size and aspirations.”
Emma Boyes, Proprietor
Millbank Parkland Venison
The tailor-made marketing strategy created by Blinkered gave clear branding advice regarding the division of the two businesses – the venison park and the self-catering cottage. The existing website required modification to make it mobile friendly and several elements needed updating. A new separate website was required for Glenview Cottage to encourage direct bookings.
Blinkered were able to outline concrete actions to improve marketing of the two businesses:
• Provision of new website mockups to define how key elements should be displayed eg. logo, contact phone number, unique selling points, customer testimonials, newsletter sign up, easy online purchasing/cottage booking, clear calls to action etc.
• Search Engine Optimisation • Content Marketing • Social Media Marketing
• Email campaigns • Promotions • PR activity
The final marketing strategy for Millbank Parkland Venison consisted of a number of easy to follow recommendations to enable the two businesses to be separated and marketed effectively.
“I would describe Blinkered as efficient, organised and able to provide tailored support.”
Emma Boyes, Proprietor,
Millbank Parkland Venison
Blinkered provided a detailed, customised Marketing strategy for Millbank Parkland Venison which focused on how best to split the two businesses and grow each in a complementary way.
“We really appreciate the common sense advice received with regard to the business IT issues“ says Emma.
Marketing strategy case study – Step Count Challenge – Clackman...