Micro Sites – What are they, and how do they help your business?
A micro website is basically a small, mini website, usually consisting of three pages or less, and often of only one page. It’s a cost effective way to promote your brand or business to new online audiences, without breaking your budget, and although micro in name, can be massive in impact, delivering targeted messages to your customers and boosting your marketing returns.
If you already have a main website, you might want to use a micro website to complement it, or to promote something specific and to target niche customers within your broader market.
A micro site can be used to launch a new product or feature, or just to expand your online presence. Micro websites are often used as the landing pages for email marketing campaigns and are ideal for specific marketing for special offers or services. You can use a micro website to test the water for a new product before it goes live on your main website.
It can be difficult to achieve good search engine rankings with your website depending on how it was built – particularly since the latest Google updates over the last year or so. A micro website can be a great tool to help boost SEO. A single webpage with good content can be rated highly by search engines as long as key phrases are included. A bespoke micro site can improve your search results and your click-through rates, and can be a great investment for your business.
Many visitors to your website will only look at the first one or two pages before coming to a decision, so it makes sense for a new business to have one good web page rather than lots of mediocre ones. A simple but well designed one page site gives you the opportunity to show off your products and to give your customers all the information they need to purchase from you.
It’s ideal for getting small businesses online for the first time, and is cheaper and easier to design and set up than a website with numerous pages.
Benefits of Microsites include:
- Easily highlight a specific product or service
- Embed a signup form for visitors to signup to your newsletter, request a quote or download eBooks etc.
- Low cost
- Quick to deploy
- Very effective in gathering information and building your contact list
Contact us to discuss your requirements and see if this is a good option for you.
